VENERUCCI IN LONDON

As a London-born brand, we knew that our first shoot in our home city had to be special.

Whilst London is iconic for many things, such as the London Eye, Big Ben, the red telephone & post boxes, we wanted to convey something much deeper than the London that most people knew and loved from the movies. 

The idea behind this shoot was "the Everyday girl". We recognise this may be confusing because we design our jewellery for a very specific group of people, the women who want to preserve their whimsical and childlike nature in a world that forces them to grow up!

 However, what is meant here by the 'Everyday girl', is highlighting the beauty that can happen when you romanticise the mundane. We started off meeting our stunning model for the day, before walking along several residential streets. The photoshoot was actually planned less than 24 hours before the day, and photographed by the founder, making this a specially home-grown project.

The day felt extraordinary because we met so many amazing people, and friendly dogs along the way! Some of whom you will notice in our content on our website and social media pages.

The 'Everyday Girl' campaign, is intended to convey the beauty that is at your fingertips if you open yourself up to appreciating the magnificence of life. Whether it is saying hello to a stranger, asking to pet their dog! Or going for walks in new parts of your city that inspire you to come up with new creative ideas. 

Our Everyday Girl campaign turned out better than we imagined, in fact we purposefully didn't imagine specific shots as we just wanted to have fun with the shoot, focusing on improvising and letting what was meant to happen to happen. This mindset of embracing the unknown and the beauty in the mundane really captures what it means to be Venerucci! 

And yes we do use Venerucci as a verb.